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Welcome to my guide on how to sell audiobooks on Audible! If you’re an author or publisher looking to maximize your earnings on this popular platform, you’re in the right place. With millions of users worldwide, Audible is a great place to sell your audiobooks and reach a wide audience of listeners.

In this guide, I’ll share key strategies and tips to help you achieve success on Audible. From getting started with your author account to optimizing your audiobook listings and marketing your books, you’ll learn everything you need to know to boost your sales and grow your career as an audiobook seller.

As with any business endeavor, success on Audible requires dedication, hard work, and a willingness to learn and adapt to market trends. But with the right strategies and a commitment to excellence, you can achieve great success as an audiobook seller on Audible.

Key Takeaways:

  • Take the time to set up your author account properly and ensure your audiobooks meet Audible’s submission requirements.
  • Optimize your audiobook listings with eye-catching cover art, compelling book descriptions, and relevant categorization.
  • Explore effective marketing strategies to promote your audiobooks and reach a wider audience on Audible.
  • Stay up-to-date with the latest trends and best practices in audiobook sales to stay ahead of the competition.
  • Remember that success on Audible takes time and perseverance, so don’t give up if you don’t see immediate results.

Getting Started on Audible

Are you ready to start selling audiobooks on Audible? Great! The first step is to create an author account on Audible’s ACX platform. ACX stands for Audiobook Creation Exchange, which is the market platform where producers, authors, and audiobook narrators can connect and collaborate to create audiobooks.

Once you have created your account, you can start submitting audiobooks for review and approval to be sold on Audible. The submission process is simple and straightforward. You will need to provide important information such as the audiobook title, author name, narrator name (if applicable), and a brief book description.

Preparing Your Audiobooks for Sale

Before submitting your audiobooks, it is important to ensure they meet Audible’s audio quality standards. Use a high-quality microphone and recording software to produce a professional-sounding audiobook. Audible requires an audio sample of your book during the submission process, so make sure it meets their guidelines.

Additionally, you will need to decide on pricing for your audiobook. Audible offers a few different pricing options, such as giving away your audiobook for free, setting a one-time payment fee, or opting for a royalty-sharing system.

Understanding Your Royalties

When you sell an audiobook on Audible, you will earn royalties based on the pricing model you have chosen. If you have opted for the royalty-sharing system, you will earn a percentage of each sale made. Alternatively, if you have chosen the one-time payment option, you will receive a predetermined payment for each sale.

It is important to note that Audible takes a percentage of each sale as a distribution fee. The amount they take varies depending on your pricing model and the length of your audiobook. Be sure to factor this into your pricing strategy to ensure you are earning a fair profit.

In conclusion, getting started on Audible is a simple process that just requires a few important steps. Create your author account, prepare your audiobooks for sale, decide on your pricing model, and understand your royalties. Now you are ready to start selling your audiobooks and reach a wider audience on Audible. Good luck!

Optimizing Your Audiobook Listings

Optimizing your audiobook listings on Audible is essential for increasing visibility and sales. Here are some key strategies to help you optimize your listings:

Create Eye-Catching Cover Art

Your audiobook cover art is the first thing listeners will see, so it’s important to make it visually appealing and relevant to your content. A great cover can intrigue potential listeners and encourage them to click on your listing. Try using bold colors, unique designs, and high-quality graphics to make your cover stand out.

Write Compelling Book Descriptions

Your book description should be concise, informative, and engaging. It should give potential listeners a clear idea of what your audiobook is about, what they can expect to learn or experience, and why they should choose your book over others. Be sure to include relevant keywords in your description to make it more discoverable on Audible.

Categorize Your Audiobook Correctly

Categorizing your audiobook correctly can help it appear in the right search results and help listeners find what they’re looking for. Choose the most relevant category for your book and make sure it aligns with the tone, genre, and topic of your audiobook. You can also add subcategories to further refine your listing and attract more listeners interested in your specific topic.

Keep Your Listings Up-to-Date

It’s important to keep your audiobook listings up-to-date with accurate information and details. Make sure your pricing, availability, and promotional information are current and reflect any changes to your audiobook. Regularly updating your listings can help maintain your visibility and encourage repeat sales from loyal listeners.

Optimizing your audiobook listings may seem like a small detail, but it can have a big impact on your sales and success on Audible. By following these tips, you can increase your visibility, attract more listeners, and achieve greater success on the platform.

Marketing and Promoting Your Audiobooks

Now that your audiobooks are listed on Audible, it’s time to focus on marketing and promoting them to reach a wider audience. You can have the best audiobook in the world, but if no one knows it exists, it won’t sell.

One effective way to promote your audiobooks is through social media. Platforms like Facebook, Twitter, and Instagram are great for building a fan base and connecting with potential listeners. By sharing enticing snippets from your audiobook and engaging with your followers, you can generate buzz and drive sales.

Marketing and Promoting Audiobooks

Collaborating with influencers in your niche is another powerful marketing strategy. Reach out to popular bloggers, podcasters, or YouTubers in your genre and offer them a free copy of your audiobook in exchange for a review or recommendation to their followers. This can expose your audiobook to a new audience and boost your credibility as an author.

“Word-of-mouth marketing is a powerful tool in the audiobook industry. Encourage your fans to spread the word about your audiobook and reward them with exclusive content or discounts.”

Don’t be afraid to invest in paid advertising options like Amazon’s Sponsored Products or Audible’s Promotions to increase visibility and drive sales. These platforms allow you to target specific audiences and can be effective in generating sales for your audiobooks.

Remember to continue experimenting with different marketing tactics and analyzing your results to find what works best for you. With persistence and creativity, you can successfully market and promote your audiobooks on Audible and beyond.


In conclusion, selling audiobooks on Audible can be a lucrative career for anyone willing to put in the effort and follow the right strategies. As I’ve discussed throughout this guide, getting started on Audible requires creating an author account, understanding the submission process, optimizing your audiobook listings, and marketing and promoting your audiobooks effectively.

By focusing on elements such as eye-catching cover art, compelling book descriptions, and relevant categorization, you can attract more listeners and increase your sales. Utilizing social media platforms, collaborating with influencers, and utilizing paid advertising options can also help with effective marketing and promotion.

One of the most important things to remember is to continuously learn and adapt to market trends. Staying up-to-date and being willing to make changes to your strategy can help keep you ahead of the competition and increase your success on Audible.

With dedication and persistence, anyone can build a successful career selling audiobooks on Audible. I hope this guide has provided you with valuable insights and tips to help you achieve your audiobook sales goals. Keep learning and evolving, and soon you could be among the top earners on the platform!

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